Our story started with a desire to connect people using the humble email. We saw that this small collection of bits and bytes were still whizzing around the world no matter the advances that happened elsewhere – be it in the social or messaging space. The humble email still survived.
Being hardcore email users ourselves (our Commander would always issue a gruff “put that in an email ”, even after things have been settled on other messaging platforms), we wanted to know more about how people were engaging with our emails.
Once we had the data, we wanted to see how we could make the data work for us – and because we couldn’t be bothered to pander to the Commander’s every request, we wanted to see how all this could be automated so we could sleep restfully at night.